EAL Advertising

Issue	Ad Close	Materials Due	Print Date	On Newsstand
June 2012	February 24, 2012	March 2, 2012	March 28, 2012	April 17, 2012
August 2012	April 20, 2012	April 27, 2012	May 29, 2012	June 19, 2012
October 2012	June 22, 2012	June 29, 2012	July 31, 2012	August 21, 2012
Christmas 2012	July 20, 2012	July 27, 2012	August 22, 2012	September 11, 2012

Issue is the issue name, the latter of the two months about which the contents of the issue apply.

Ad Close is the date by which all insertion orders for advertisements in the issue must be received.

Materials Due is the date by which we must have in-hand all materials to be used in the preparation of your ad.

Print Date is the approximate date that printing and binding have been completed. The issues are bundled and ready for shipment to the post office and newsstands.

On Newsstand is the date newsstand vendors will begin displaying the issue. Subscribers generally should receive their issues by this date.

AD CALENDAR

Issue Deadlines