Submission Requirements

We accept advertisements submitted and collateral material used in ad preparation in the following digital formats:

To maintain the quality of the magazine and to give you advertisement the best possible look, we enforce the following minimum resolution standards:

We do not recommend using Microsoft Word or Publisher to produce advertisements. In most cases, such ads must be recomposed and additional charges may apply.

All fonts must be submitted with layout files using them. If you do not include fonts, we will do our best to substitute but we cannot guarantee an exact match. 

Please do not zip, compress, or stuff files. 

Ad Submissions

All ads submitted digitally must include the following:

A digital file of the final version of the ad. Please submit the ad in the form of a CD ROM. You can also directly upload digital ad materials on our FTP site by contacting our production department at 440-543-8566.

All art files used in the ad including photos or scans (if we are to make the ad).

All font files and suitcases used in the ad, including fonts used in .eps files.

A hard copy printout of the final version of the ad (emailed ads require a faxed printout of the final ad).

For ads in color, an acceptable digital proof is required.  If no acceptable color proof is supplied, color will be run to industry-standard density.

Keep the following in mind when you are preparing to send your electronic files:

Our production department uses both Macs and PCs. Any windows-compatible application files must be saved in .eps or .tiff formats with all fonts included or outlined. Bit-mapped fonts in TIF files must be at 800 dpi. Lower resolution bit-mapped fonts must be reset and may incur an additional charge. It is preferred that all type within an .eps file be converted to outline.

Please work with all elements in the CMYK color mode for printed material.  We will accept RGB images but must convert them to CMYK for reproduction. Because of the differing color spaces, we cannot guarantee absolute color match in the conversion. If you are using a Pantone (PMS) color it must be converted to CMYK.

Be sure your images are high resolution, minimum 300 dpi. We cannot guarantee the quality of images from a website or low-resolution digital camera.

We encourage you to hire a professional photographer to get the best image quality and response to your ad.

Maximum density in any one area, all colors, should not exceed 280%.

Please do not use menu-styled fonts for bold, italic or bold italic type.

Photos, Artwork, and Scanning

We accept hardcopy images for inclusion in the ads that we prepare for you. They will be scanned to convert them to digital form and may incur an additional production charge. 

We can scan transparencies and flat art providing the original has high enough quality for reproduction. In general, that means an original 35mm slide or better. Duplicate slides tend to build up contrast and lose detail. 

We cannot accept photographs printed with inkjet printers because they do not reproduce well. 

In general, submit photographs at least twice the size they are to appear in print. We will attempt to correct off-color images but will reject out-of-focus images and those for which we cannot correct to acceptable color. If in doubt, submit all materials to be scanned at least two weeks before the ad deadline for the issue in which it is to appear. 

We cannot scan text to appear in an ad. If text for an ad is submitted for scanning, the text must be reset using outline fonts and an additional charge may be incurred. 

The general rule is if your artwork looks bad in your hand, it will look worse in print. Do not send photocopies, faxes of artwork, pencil sketches, or other such images except as guidance for image placement. 

Delivery

Please send your ad materials to our National Advertising Manager, Sue Miller, by the fastest means possible. Use this address:

Sue Miller
3132 Armstrong Valley Rd
Halifax, PA 17032-9793

If sending files on CD ROM, do not compress them. If your ad does not fit on a CD ROM without compression, something is amiss. If directly uploading files, we prefer them not to be compressed. If you must compress, use only WinZip or the equivalent to make .zip files. A PDF proof or faxed hard copy proof is required for all emailed files.  Identify all advertising materials with the advertiser's name, contact person, and issue and publication in which the ad will appear.

Sue Miller, National Advertising Manager, 717-362-9167, suemillereal@comcast.net, smiller@firelandsmedia.com